Submagic - AI Video Tools Tool

Overview

Submagic is an AI-first short-form video platform that automatically finds high-engagement moments in long videos and converts them into ready-to-post clips for TikTok, Instagram Reels, YouTube Shorts and more. The product combines automated transcription and animated captions, B-roll insertion, auto-zoom and transitions to produce platform-optimized shorts in a few clicks; Submagic advertises 99% caption accuracy and claims it can save creators roughly 10 hours of editing time per week. ([submagic.co](https://www.submagic.co/)) A standout is Magic Clips — an AI clip-generator that ingests a YouTube link or uploaded file, scores segments by “virality” and produces dozens of short clips with captions, animations and downloadable MP4s (webhook and API support included). For teams and integrators Submagic exposes a documented REST API (API keys, webhook callbacks, 500 requests/hour rate limits) so studios and publishers can automate clip generation at scale. User feedback is generally positive about speed and captioning quality, though public reviews mention occasional export glitches and some billing/customer-service complaints. Key launch milestones include Magic Clips (Dec 9, 2024) and a public Submagic API (July 21, 2025). ([submagic.co](https://www.submagic.co/features/magic-clips?utm_source=openai))

Key Features

• Magic Clips: AI extracts high-virality moments from long videos into multiple short clips.
• Auto captions & subtitles: machine transcription in 48+ languages with editable caption templates.
• Auto-trim & filler removal: one-click silence and filler-word removal to tighten pacing.
• B-roll & audio suggestions: auto-add royalty-free B-rolls, music and sound effects (Storyblocks integration).
• Export options: export MP4s up to 4K/60fps depending on plan, no watermark on paid plans.
• API & webhooks: REST API for automation, project webhooks, and documented endpoints for Magic Clips.
• Templates & brand kit: save caption templates, fonts, logos, and custom themes for consistent style.

Example Usage

Example (python):

import requests
import time

# Simple example: create a Magic Clips project from a public YouTube URL
API_KEY = "sk-your-api-key-here"
API_URL = "https://api.submagic.co/v1/projects/magic-clips"

payload = {
    "title": "Example: Create Magic Clips",
    "language": "en",
    "youtubeUrl": "https://www.youtube.com/watch?v=EXAMPLE_ID",
    "minClipLength": 15,
    "maxClipLength": 60,
    "templateName": "Sara"
}

headers = {
    "x-api-key": API_KEY,
    "Content-Type": "application/json"
}

resp = requests.post(API_URL, json=payload, headers=headers)
if resp.status_code == 202:
    data = resp.json()
    project_id = data.get("id")
    print("Project accepted, id=", project_id)
    # Poll project status (docs show Get Project endpoint available)
    get_url = f"https://api.submagic.co/v1/projects/{project_id}"
    for _ in range(30):
        r = requests.get(get_url, headers=headers)
        if r.status_code == 200:
            pj = r.json()
            status = pj.get("status")
            print("status=", status)
            if status == "completed":
                print("Magic Clips completed. Inspect clips:", pj.get("magicClips", []))
                break
        else:
            print("poll error", r.status_code, r.text)
        time.sleep(5)
else:
    print("Create request failed:", resp.status_code, resp.text)

# Note: You can also provide a webhookUrl in the payload and receive a push notification when processing completes.
# Reference: https://docs.submagic.co/api-reference/magic-clips

Pricing

Submagic offers tiered subscriptions: Starter (≈ $19 / member / month), Pro (≈ $39 / member / month) and Business + API (listed at ≈ $120 / month with per-member pricing displayed on the pricing page). Magic Clips is offered as a paid add-on (listed at +$19 per member/mo on the site). See the Submagic pricing page for regional currency variants and yearly discounts. ([submagic.co](https://www.submagic.co/pricing?utm_source=openai))

Benchmarks

Caption accuracy (claimed): 99% (Source: https://www.submagic.co)

User base (claimed): Trusted by over 4 million users (Source: https://www.submagic.co)

Starter plan (monthly): $19 / member / month (Starter) (Source: https://www.submagic.co/pricing)

API rate limit (Magic Clips endpoint): 500 requests per hour (Source: https://docs.submagic.co/api-reference/magic-clips)

Magic Clips product launch: Launched on December 9, 2024 (Source: https://www.producthunt.com/products/submagic/launches)

Key Information

• Category: Video Tools
• Type: AI Video Tools Tool