Submagic - AI Video Tools Tool

Overview

Submagic is a web‑based, AI‑first video editor focused on turning longform footage into ready‑to‑post short videos with modern, attention‑grabbing captions. In one workflow it auto‑generates stylized captions (with emojis and keyword highlights), removes silences and bad takes, inserts B‑roll, and extracts the most engaging moments as short clips (their “Magic Clips” feature). The product targets creators, agencies, and teams that need to scale short‑form output for TikTok, Instagram Reels and YouTube Shorts. ([submagic.co](https://www.submagic.co/?utm_source=openai)) Beyond the editor UI, Submagic provides an editing API and automation hooks so platforms and teams can programmatically upload footage, apply the AI edits (captions, zooms, B‑roll, transitions) and receive publish‑ready clips—useful for SaaS integrations and automated content workflows. The company highlights performance gains (faster editing, higher reach) in its marketing, and outside writeups/case studies report rapid growth and adoption metrics for the startup. ([linkedin.com](https://www.linkedin.com/posts/submagic_submagic-api-is-officially-live-on-product-activity-7352962673015197697-h2OY?utm_source=openai))

Key Features

• Magic Clips: automatically finds and exports the most engaging moments from long videos. ([submagic.co](https://www.submagic.co/?utm_source=openai))
• AI Auto‑Captions: stylized captions with emojis and keyword highlights in 48+ languages. ([submagic.co](https://www.submagic.co/?utm_source=openai))
• Magic B‑Roll: automatic insertion of stock B‑roll (Storyblocks integration on paid plans). ([submagic.co](https://www.submagic.co/pricing))
• Text‑based trimming: edit by removing transcript lines instead of scrubbing timelines. ([brandtheboss.com](https://brandtheboss.com/submagic-review/?utm_source=openai))
• Audio tools: remove silences/filler words, remove bad takes and studio‑quality audio cleanup. ([submagic.co](https://www.submagic.co/pricing))
• Auto‑zoom & reframing: AI auto‑zoom/reframe for vertical formats like 9:16. ([toolsforhumans.ai](https://www.toolsforhumans.ai/ai-tools/submagic?utm_source=openai))
• High‑quality exports: up to 4K resolution and 60 FPS on higher plans. ([submagic.co](https://www.submagic.co/pricing))
• API & automation: REST API, SDKs and Zapier/Make integrations for programmatic workflows. ([submagic.co](https://www.submagic.co/blog/api-subtitles?utm_source=openai))

Use Cases

• Repurpose long podcasts/interviews into multiple short, captioned clips for social platforms. ([submagic.co](https://www.submagic.co/?utm_source=openai))
• Agencies generating high volumes of platform‑optimized shorts for clients with brand kits and templates. ([submagic.co](https://www.submagic.co/pricing))
• Creators who need fast, stylized captions in multiple languages to boost watch‑time and accessibility. ([submagic.co](https://www.submagic.co/?utm_source=openai))
• SaaS platforms automating editorial workflows using the Submagic API to produce ready‑to‑publish clips. ([linkedin.com](https://www.linkedin.com/posts/submagic_submagic-api-is-officially-live-on-product-activity-7352962673015197697-h2OY?utm_source=openai))
• Social media teams using Magic B‑roll and auto hooks to increase short‑form engagement and testing.

Pricing

Starter: $19 /member/month

• 15 videos per member / month (max 2 minutes each)
• AI auto‑captions, standard caption templates
• 1080p export at 30 FPS
• Access to free B‑roll & audio
• No watermark

Professional (Pro): $39 /member/month

• 40 videos per member / month (max 5 minutes each)
• Premium caption templates and custom caption templates
• Storyblocks B‑roll & audio included
• AI features: remove bad takes, remove silences, AI hook titles
• Studio audio cleanup and caption translation

Business + API: $69 /member/month

• 100 videos per member / month (max 30 minutes each)
• 4K export and 60 FPS support
• API & integrations (quota included), priority rendering
• Custom templates, brand assets, custom vocabulary
• Priority support

Magic Clips add‑on: +$19 /member/month

• Unlimited AI‑generated clips extracted from long videos
• Works as an add‑on to Starter / Pro / Business plans

Submagic offers a try‑for‑free option (3 free videos) and displays both monthly and annual billing (annual billed rates include discounts). Pricing and quotas are per‑member; Magic Clips is an optional add‑on. See Submagic’s pricing page for the most current billing options and enterprise/custom plans. ([submagic.co](https://www.submagic.co/pricing))

Alternatives

• Descript
• Veed.io
• Kapwing
• Pictory

Descript leads in transcript‑first longform editing and multitrack composition; Veed and Kapwing provide easy browser editing and captioning; Pictory focuses on longform‑to‑short repurposing. Submagic distinguishes itself with caption styling templates, Magic Clips extraction, Storyblocks B‑roll integration, and an API aimed at programmatic scaling. ([brandtheboss.com](https://brandtheboss.com/submagic-review/?utm_source=openai))

Key Information

• Category: Video Tools
• Type: AI Video Tools Tool